We didn't set out to become marketers. It was more of a hobby than anything. But the hobby was also a vision- a vision to help people with the skills that we had unknowingly cultivated throughout the years of curiousity and desire to create. 

We helped our close friends and family grow their small businesses and causes organically with what we learned. We'll admit it, at first, none of us went to college and took a social media marketing class or learned how to advertise in print. We were self-taught. We didn't apply theories from educators who never stepped foot into a social media arena of competing businesses. We learned first hand through countless hours of trial and error. Through thousands of dollars in revenue we generated and months where we didn't make a dime. Before we knew it, we were in a new world. It was fate. We had unknowingly become marketers. For months we didn't get paid a cent to do what we were doing. Thousands of Facebook page likes, Twitter Re-tweets, website visits, E-mail sign-ups, products sold, diner walk-ins from an ad on the internet, and services rendered.

Eventually, we began to hit plataeus. We were good, but we knew we could learn more and get better at what we did. Still, we didn't go to college. Instead, we began to learn from the industries top leaders who produced tangible results. We forked out hundreds of dollars to satisfy our need to go further. And we did. Copywriting. Marketing funnels. Creative design. Sales pages. A/B split tests. Communications. E-mail campaigns. Ad re-targeting. Branding. Internal Communications. Anything and everything that had to do with marketing. The race was on. When we hit a barren land of results, we would buckle down and purchase another course and then apply what we learned to eventually get over that hurdle. And we still do to this day.